Top 5 Social Networking Apps Performance in Kenya Q3 2021

In Q3 2021, the performance of the top 5 social networking applications in Kenya on a unified platform exhibited diverse trends in terms of downloads, revenue, and active users. The following insights are based on data from Sensor Tower.

WhatsApp Messenger consistently led the market with significant weekly downloads, peaking at around 276.9K in the week of August 23. The app also maintained high weekly active users, starting at approximately 10.4M and reaching 10.9M by mid-September. Revenue for the app remained relatively low but stable, hovering around $7 to $13 throughout the quarter.

Facebook saw a notable increase in weekly downloads, peaking at 102K in the week of August 23. The weekly active users for Facebook also showed an upward trend, starting at approximately 8.9M and reaching about 9.5M by the end of September. The app generated consistent weekly revenue, peaking at $270 in mid-September.

Messenger experienced steady download numbers, peaking at 43.3K in the last week of September. The app's weekly active users showed minor fluctuations, with the quarter starting at around 3.3M and ending slightly higher at 3.5M. Revenue for Messenger stayed minimal, with occasional peaks up to $10.

Telegram Messenger observed a gradual increase in weekly downloads, peaking at 38.7K in the last week of September. The active users for Telegram remained relatively stable, fluctuating around 1.8M. The app did not generate any notable revenue during this period.

Status Saver Video Photo Save maintained moderate weekly downloads, averaging around 600. The app's active users showed a steady increase from approximately 4.6K to 6K over the quarter. Revenue for Status Saver varied, peaking at $177 in mid-July.

For more detailed insights and data, visit Sensor Tower.